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Seller Guide

How to Start Selling on Rut Market

Setting up your farm storefront takes just a few minutes. Follow our step-by-step guide to start reaching customers who value fresh, local farm products.

~10 min
Setup Time
6
Simple Steps
$0
Upfront Costs
24hr
Support Response

The Onboarding Process

6 Steps to Your Storefront

Our streamlined onboarding walks you through everything you need to set up your seller account and start accepting orders.

01

Tell Us About Your Farm

Start by sharing your farm's name and a brief description. This helps buyers connect with your story and understand what makes your farm special.

Use your farm name
Write a compelling bio about your farm (optional, up to 500 characters)
Upload your farm logo to stand out in search results
Pro Tip: A good bio highlights what makes your farm unique - sustainable practices, family history, or specialty products.
02

Add Your Farm Address

Enter your farm's physical address. This serves as your return address for shipping and helps local customers find farms near them.

Full address including street, city, state, and ZIP code
Contact phone number for shipping carriers
Optional email for shipping notifications
Pro Tip: Your exact address is kept private - only your city and state are shown to buyers.
03

Choose Fulfillment Options

Decide how you want to get products to your customers. You can offer shipping, local pickup, or both!

Enable shipping to reach customers across your region
Offer local pickup for customers who prefer to visit
You can always change these settings later
Pro Tip: Many successful sellers offer both options to maximize their customer reach.
04

Configure Shipping (If Enabled)

If you chose to offer shipping, select how you want to handle it. You have two options to fit your workflow.

Self-managed: Use your own shipping accounts and preferred carriers
Platform labels: Generate discounted shipping labels directly through our platform
Pro Tip: Platform labels often save 20-40% on shipping costs through our negotiated carrier rates.
05

Review Compliance Requirements

Confirm that you meet our food safety and documentation requirements. This protects both you and your customers.

Confirm food safety compliance for your products
Acknowledge documentation and verification requirements
Agree to our seller terms and marketplace policies
Pro Tip: Different products may have different requirements.
06

Connect Stripe for Payouts

Link your bank account through Stripe to receive payments. This is how you'll get paid when customers purchase your products.

Secure connection through Stripe (industry-leading payment processor)
Add your bank account for direct deposits
Set up your payout schedule (daily, weekly, or monthly)
Pro Tip: You can skip this step and complete it later, but you won't be able to receive payments until it's done.

Ready to get started? The whole process takes about 10 minutes.

After Signup

What Comes Next?

Once you complete onboarding, you'll have access to your seller dashboard where you can start building your store.

Add Your Products

List your first products with photos, descriptions, and pricing. The more detail, the better!

Configure Your Store

Customize your store profile, set up pickup locations if offered, and fine-tune your settings.

Start Selling

Once your products are listed, you'll appear in search results and start receiving orders.

Why Sell With Us

Built for Farmers, By People Who Care

We've designed our platform to make selling as easy as possible while giving you the tools you need to grow your business.

Competitive Rates

Keep more of what you earn with our transparent fee structure. No hidden costs.

Reach More Customers

Connect with thousands of buyers actively looking for fresh, local farm products.

Powerful Dashboard

Track orders, inventory, and earnings with our easy-to-use seller dashboard.

Direct Communication

Message customers directly to build relationships and handle special requests.

Flexible Shipping

Choose your own carriers or use our discounted shipping labels - whatever works for you.

Seller Protection

Our policies protect you from fraud and ensure fair treatment in disputes.

Common Questions

Frequently Asked Questions

How long does the signup process take?

Most sellers complete the onboarding in under 10 minutes. The Stripe verification may take an additional 1-2 business days to fully activate.

What are the fees?

We charge a small percentage of each sale to cover payment processing and platform costs 8% and a 3% transaction fee. There are no monthly fees or listing fees.

How do I get paid?

Payments are processed through Stripe and deposited directly to your bank account.

Can I set my own prices?

Yes! You have complete control over your pricing. Set prices that work for your business - we never tell you what to charge.

What if I need help?

Our seller support team is here to help. Access support directly from your dashboard, or email us anytime. We typically respond within 24 hours.

Still have questions?

Contact our seller support team
Join Our Community

Ready to Grow Your Farm Business?

Join hundreds of local farmers already selling on Rut Market Marketplace. No upfront costs, no long-term commitments.

Questions? Email us at sellers@rutmarket.com